My mom’s business may sound kind of boring to many people.  She helps run a steel and fabricating shop.  Unfortunately their sales have been down because of the poor economy.  She was trying to find ways to improve their image with potential customers when she realized that they may sometimes come off as drab.  She decided to jazz up their look with some new business cards and found a better business printing firm that could do the work she wanted faster than the place they had been using for years and years.  They set up a booth at the fair, handed out the new cards, and got a lot of new leads.