Recession can be a businessman’s worse nightmare, but there is a difference when the nightmare can be mild or something similar to Freddy Krueger. Considering the risk factor involved when purchasing hot stocks today is always determined by the following trend, and trends tend to die out in a matter of months to a few years. Although purchasing a thousand dollars worth of hot stock trends can double the return of investment in two or three months, it also helps to find the alternative or potential competitor that has a higher success rate and value. Wal-Mart is a good example of a trend that will last as long as there are shoppers, followed by its leading competition such as Circuit City and Home Depot.