Along with the bag, there was a card-stock envelope containing the receipt and something very interesting – a map of Rome. It was one of those little tourist maps and it had all the Burberry stores in Rome marked off so you could find them. Absolutely brilliant. First the map is useful, a great marketing tool is something people will keep around. homemade cottage cheese This is why magazine advertising is so effective. It’s also something you might pass on to people you know who are traveling to Rome – and now they’ll know where to get a nice purse just like yours. Also, while you are in Rome you might just decide to pick up a second purse for Aunt Clara.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay